W-edge design -- web site conversion services
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What is web site conversion?

Web site conversion is the single most important factor to the success of your online business. What exactly is conversion? It means getting your prospect to do what you want them to do, whether that is to buy your product or sign up for your newsletter. Driving traffic to your web site is pointless if you site does not close the sale.

According to the e-tailing group (2007), the U.S. conversion rate averages 2 - 3%. That means that about 97% of those customers leave without buying or doing anything.

Conversion rates less than five percent are evidence of a conversion rate problem with most web sites.

A lot of people still think that if they build a web site, people will flock to it and give them cash. The dot.com crash taught us something -- we now know it is not that easy.

Average conversion rates

Below, the latest conversion rates from the Fireclick Index (made available to its clients). They're aggregated from Fireclick's actual Web analytics retail customers, spanning December 1, 2003, to March 1, 2004:

This means that people who come to a web site with money in hand and ready to buy, cannot complete the transaction. Why?

Your customers perceive information differently

It's no secret that the Internet is an incredible way to make your company known to millions of people all over the globe. But, today's customers are much more sophisticated in their buying processes. They have a vast amount of information to consider, and can choose from dozens of options and web sites -- all at the click of a mouse.

With over 78% of consumers visiting a company's web site BEFORE they make a purchasing decision, the message perceived from a customer's initial visit to your web site is critical to your wallet.

Are your prospects' needs fulfilled when they visit your web site?

A successful web site is about increasing your sales.

A successful web site needs the content and imagery that clearly display the benefits of your product or services in a crisp, clean and attractive format, with an easy to use navigation system.

Learn more about our web site conversion process.

It starts by satisfying your customer's needs

Seems simple, yet very few sites accomplished this goal. Most sites are created from an interpretation how the company perceives itself, not from your customer's perspective. And in most cases, this approach confuses and frustrates your customer resulting in poor sales or poor sales leads.

All visitors come to your site with a goal in mind: It may be to learn more about your company, to buy your products, to be reassured about doing business with you, to register for a class, to sign up for a newsletter, etc.

By understanding your customers' goals and motivations then creating an intuitive experience that matches these goals, you can convert prospects into customers.

W-edge design focuses on your customer's perception of your company when designing a web experience and content that interacts and engages your customers in a benefited-oriented methodology. Our goal is to persuade the prospect to take the next course of action in a buying/information cycle.

Are You Looking to Improve Your Web Site Conversion Rate?

To learn more about the benefits of focusing on improving your web site conversion rates or to understand our process and services for increasing your results, contact us or learn more from our many conversion rate articles and newsletters.