Computer Expertise |
- Languages: CSS, HTML, Java Script
- Applications: Sharepoint, Irise, Adobe Flash, Adobe Framemaker, Adobe Photoshop, Microsoft FrontPage, Microsoft Project, Microsoft Visio, Macromedia Dreamweaver, Microsoft Excel, Microsoft Word, PaintShopPro, and WINGIF
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User Interface Design/Project Mgt |
- Interview users. Perform audience and task analysis and evaluate user experience for various systems. Create personas.
- Use MS Visio, developed wireframes and user flows.
- Review wireframes with users, collect feedback, and revise design.
- Create UI style guide and navigation standards.
- Write usability test scripts and questionnaires. Perform usability testing, collect feedback, and revise design. Compile information into reports.
- Provide all relevant documentation—screen designs, revision notes, questionnaires, navigation diagrams, issues, lessons learned.
- Perform information architecture tasks.
- Ability to manage and coordinate multiple projects, facilitate meetings across business lines and vendors, and meet both scheduled and unscheduled deadlines.
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Professional Experience |
5/05 – 11/09 Customer Experience Design Lead:
For Collebra, established, planned, implemented and managed the user interface design for projects, GUI prototypes, and HTML page design.
- Worked with the product development team to design online user experiences for the Chase and JPMorgan family of Web sites.
- Assessed customer impacts, created solutions, and ensured coordination and communication of impacts to key stakeholders.
Senior User Interface Designer/Consultant:
For R. Dorsey and Associates, redesigned a web application for a business monitoring system. Added a dashboard. Redesigned corporate web site.
- Used MS Visio to developed wireframes and user flows for a business process monitoring software.
- Reviewed wireframes with users, collected feedback, and revised design. Wrote usability scripts and questionnaires. Performed usability testing.
- Redesigned company web site to generate more sales leads.
- Developed both organic and pay for placement/click search engine optimization (SEO) strategies to increase site traffic.
For Atlantic Systems, created the user interface for a customer service web application.
- Created UI style guide and navigation standards for the project. Created system site map. Using MS Powerpoint and Visio to develop screen mockups/wireframes and site maps for a customer service web application.
- Reviewed wireframes and system prototype with users, collecting feedback, and revising design. Wrote usability scripts and questionnaires. Performed usability testing.
- Provided all relevant documentation—screen designs, revision notes, questionnaires, navigation diagrams, issues, lessons learned.
For CGI, Lead UI designer on an e-learning DVD project.
- Created UI style guide and navigation standards for the e-learning DVD. Used Visio to develop wireframes for e-learning DVD.
- Wrote usability scripts and questionnaires. Performed usability testing. Compiled information into reports.
- Within Flash, added all approved system text, sound and developed section quizzes.
- Within Flash, added all approved system text, sound and developed section quizzes in an e-learning DVD.
- Performed usability testing. Advising changes to correct problems. Created report of testing results.
3/98 to present SEO and Web Site Conversion Consultant:
- DigitalEve Columbus, SEO and Web Site Conversion. Increased membership by 75% by redesigning site. Performed A/B or multi variant testing on landing pages to increase conversions using Google Optimizer and Google Analytics.
- Oklahoma Indian Times, Inc., SEO and Web Site Conversion. Increased site traffic from 6,000 per month (April 1997) to over 170,000 per month (January 2001) -- an increase of 2800%.
- RHI Consulting, Using Dreamweaver, performed site maintenance for OCLC web site.
- Astute Solutions, SEO and Web Site Conversion. Increased sales leads by 2640% and web site traffic by 50%. Performed A/B testing on landing pages to increase conversions for an email campaign – increased conversion for campaign by 50%.
- Tiles With Style, SEO and Web Site Conversion. Prior to redesign, 1 order / week, after redesign a 500% increase in orders. Number one rankings on many search engines including Google.
- Moonhorse Art Studio, SEO and Web Site Conversion. Increased site traffic from 50 per month to over 1000 per month -- an increase of 1000%.
- Intuitive Concepts, SEO and Web Site Conversion. 300% increase in leads in addition to invitations to speak nationally and international writing opportunities. Number one rankings on many search engines including Google. Increased site traffic from 350 per month to over 1500 per day -- an increase of 429%.
- Healing Environments, SEO and Web Site Conversion. Increased sales leads and web site traffic by 50%.
09/02 - 09/04 Contract Senior Technical Writer:
- At Nationwide, produced Security Operations Runbook, department anti-virus standards, procedures, emergency policies, and outbreak management. Produced several anti-virus installation cards. Using Dreamweaver, built web site prototype for AOA+ project.
- For Synergies, used FrameMaker, RoboHelp, and Dreamweaver MX wrote and updated user documentation.
- At Abercrombie and Fitch, produced network, server and firewall policies and procedures particular to Visa financial specifications and Sarbanes-Oxley compliance. Performed heuristic evaluation on web sites and made recommended changes.
- For Atlantic Systems, produced training manual and online help for a customer service application.
10/00 – 12/00 Neulogic - Media - Production Manager
- Using Microsoft Project and PM Methodologies managed ongoing development and implementation of all company projects.
- Assisted with client proposals, creation of site architecture and maps, and determined navigation issues on client sites.
4/99 – 10/99 AdOutlet.com - Creative Lead
- Using Microsoft Project and PM Methodologies managed multiple web projects. Created and maintained content. Determined editorial voice, plan, and schedule for web sites
- Managed writers and creative team.
2/97 – 1/98 Nationwide Insurance – Content Project Lead
- Redesigned customer support web site for easy of use. After redesign, support calls were reduced by 50%, saving company over $10,000 per year.
- Developed and authored Internet Design Guidelines and Internet Standards for use in all web applications company-wide.
2/96 – 2/97 CompuServe - Managing Editor
- Managed ongoing development and implementation of web-based projects including corporate web site.
- Added SEO keywords to corporate web site and increased site traffic by one million within one month.
- Coordinated meetings with end users to understand user’s goals, preferences and behaviors. Also, created user profiles through user case analysis, user interviews and observations.
6/95 – 2/97 CompuServe - Technical Writer
- Researched the usability of technical communication, online help, and web-based documentation to assist in the design of efficient, useful documentation and external web site.
- Wrote usability study test questions and conducted usability tests.
4/94 – 6/95 CoreSource - Technical Writer
- Developed user guide and online help system to aid in manage care computer system. Wrote user surveys for manuals.
3/91 – 4/94 Sterling Commerce - Technical Writer
- Developed and wrote user guides and technical reference manuals for GENTRAN products. Wrote user surveys for manuals.
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