process

web site conversion process

Did you know?

People rationalize the decision to buy based on facts but they make buying decisions based on emotions.

W-edge design’s process has one simple goal: to increase your web site sales. We have a track record of conversion success. This track record results from our commitment to our web site conversion process that ensures your success at every step of the design.

Our process includes:

• Interview - We want to learn more about what you do. We ask questions including: What do you do better than any other company? What benefits do you offer? Who are your customers?
• Persona development - Based on demographic information, personality preferences, lifestyle choices, behavioral data, and user goals, we develop robust, predictive personas and buying scenarios.
• Primary nouns and site architecture - Completed personas and goals are used to map out the macro actions (user goals) and micro actions (steps needed to achieve the user's goals) using primary noun architecture to determine the web site architecture, navigation, and user paths.
• Wireframe development - Using wireframes, we start to identify what the web site pages will look like - what each page will contain and how to move around within the web site.
• SEO keywords/phrases - Using all the information gathered thus far, we determine the search engine keywords/phrases your prospects will use to reach your site and which keywords/phrases indicate where they are in the buying process.
• Content development - With identified search engine keywords/phrases, along with persona and scenario information, we develop keyword-rich, persuasive, benefit-rich content using active verbs to compel your customers to take action.
• Prototype/ Site build - As items are approved (wireframes, graphics, content), we begin to develop the site prototype so you an actually "see" your web site.
• A/B and Multivariate Testing - Once your new web site is launched, it is important to start monitoring your web site statistics program to evaluate the effectiveness of the user flows and keywords that were defined during the development process. We will also start testing pages using Google Optimizer.

Here are some examples of how we have helped other companies increase their sales with our web site conversion services.

100% Guarantee

We guarantee our web site conversion strategies will increase your sales or leads. If you don't see a conversion increase, we will continue to monitor and test your site for as long as it takes to help you improve your conversion rate!

Are You Looking to Improve Your Web Site Conversion Rate?

To learn more about the benefits of focusing on improving your web site conversion rates or to understand our process and services for increasing your results, contact us or learn more from our many conversion rate articles and newsletters.