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solutions
Persona development
Personas are fictitious characters that
are created to represent the different user types within a targeted
demographic that might use your site or product. Personas are given
characteristics and are assumed to be in particular environments
based on known users' requirements so that these elements can be taken
into consideration when creating scenarios for conceptualizing a site. (http://en.wikipedia.org/wiki/Personas)
A scenario is a concrete description of
activity that the user engages in when performing a task, a description
sufficiently detailed so that design implications can be inferred and reasoned
about. (J.M. Carroll, 1995)
Scenarios focus on what the persona wants to do, why they want to do it, and
what they expect from using your web site. A persona will have one to five
scenarios.
What to include in scenarios:
- Range of functions
- Range of tasks
- Frequently-performed tasks
- Things the users most want to do
- Mission-critical task with important consequences
- Complicated tasks
Scenarios drive functions. Scenarios can be used in Use Cases.
Task Analysis
A task analysis helps define the following information.
The outcome of a task analysis is a task flow that:
- Describes individual tasks in great detail.
- Covers the entire realm of functionality.
- Documents paths and frequencies.
- Identifies opportunities for improvement.
- Has implications for navigation.
- Provides the foundation for later screen design.
Tasks cover the entire range of user functionality. Scenarios cover
a slice of the range of tasks. Task flow analysis can uncover things like
too much looping, unnecessary steps or pages, helps predict errors, etc.
The following information is used in developing a persona, scenarios and tasks:
The following information is used in developing a persona and scenarios:
- Demographic information
- Personality types and preferences
- Lifestyle choices
- Behavioral data
- User goals
As we develop personas, we try to anticipate the questions that persona will
have as they interact with the web site. What information will that persona need
so that they feel confident enough to make the next step? Each persona will have
a different set of goals they are trying to accomplish.
The exact number of personas created is dependent on the type of web site. In
general, four - seven personas are needed.
The deliverables for this section are the completed personas and scenarios
including user goals.
Sample personas including scenarios
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Margaret is a buyer for XYZ
Company. She wants to build a new home. She is 38 years old and single.
She makes an impressive salary and gets a good bonus every year. She
drives a 2007 Lexus. She wears designer clothing. She works with people
who are very image conscious. She loves to name drop and tell people all
the great places she goes on vacation. |
She is an avid golfer and wants to live on or near a golf course. She loves
to have parties and cookouts to entertain her family, friends and co-workers.
She wants everyone to be impressed with her new house.
She has a laptop that she uses on business trips and a computer in her home
office.
Goals:
- Live in an affluent neighborhood.
- Live on or near a golf course.
- Buy beautiful and luxurious home.
Questions:
- Can she live in a more prestigious community?
- Where does everyone else want to live?
- Can she get the best upgrades on products?
- Are they are specials or promotions going on now?
- What is the most stylish home?
- What is the most popular model?
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John is 45 years old and a
mechanical engineer. Recently diagnosed with kidney cancer, he is very
scared. In an effort to hide his fear, he often jokes with and teases
his loved ones to put them at ease. He knows nothing about the disease.
He is curious about common signs, symptoms, and standard treatment
options. He would like to be reassured. He regularly uses his office
computer to access the Internet. |
Goals:
- Learn more about kidney cancer.
- Feel reassured by the information.
Questions:
- What are the common symptoms? " What are the standard treatment options?
- What are the stages of cancer? " Are there any experimental treatments
available?
- What is the survival rate? " How relevant is this information?
- How credible is this information?
Here are some examples of how we have helped other
companies with our
web site conversion services.
W-edge design's process has an organized approach to
deliver web site conversion success. And with
proven results, you can be assured of having the
support of the most qualified and experienced conversion experts.
100% Guarantee – We guarantee our web site
conversion strategies will increase your sales or leads.
Not Sure Which Option is Right for You?
Still not sure which service is the best match?
Contact W-edge design or call us at 614-850-9368. Please be aware that we
do not employ sales people, so there will be no sales pitch of any
kind; simply a frank, friendly conversation about how we can work together.
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