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newsletter
August ABCs of Web Design Newsletter
Introductory comments
Every time I have a new article come out in my web column, The ABCs of Web
Design, I get lots of email. Of course I love that! I find it very helpful when
people email to me and ask me specific questions about software I recommend or
techniques to help them do their job better. And I always email back! So keep
all the emails coming!
Question of the month
Question from Andrew White: Now that my website is “live” what’s the
most cost effective thing I can do to market it?
Answer: Great question! There are a lot of things you can do to market
your web site. First thing I would suggest is decide on how much you want to
spend marketing your site. After you arrive at a budget, you would need to
determine what you can do with the money you have. If you want to buy ad space
to promote your site, look into where your target audience would most likely see
your ad. For example, I just completed SEO work for ebooks targeted to college
students and their parents. The site owner is looking into purchasing ad space
in college newspapers.
Now there are a lot of things that you can do yourself and for free – like
search engine optimization (SEO), linking with other sites (and this one really
works!), and promoting your site in newsgroups. See my article called
“Marketing your Web site” for more information. For SEO information, see my
articles: "The Scoop
on Search Engines",
"Search Engine
Optimization: Keywords that Work", and
"Benefits of search engine placement". Also don’t forget about using
newsletters (like this one) to promote your services and your web site.
Wrap up
I am busy writing a book on SEO – accomplishing one of my life’s passions
while I am looking for a full-time job, studying for PMI certification, and feng
shuing my house. Boy, am I busy at the moment! Until next month!
Please send all questions to
theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be
interested in it.
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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