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newsletter
August ABCs of Web Design Newsletter (Issue 003)
In this month’s newsletter –
*Introductory comments
*Question of the month
*Wrap up
******Introductory comments******
Every time I have a
new article come out in my web column, The ABCs of Web Design, I get lots of
email. Of course I love that! I find it very helpful when people email to me
and ask me specific questions about software I recommend or techniques to help
them do their job better. And I always email back! So keep all the emails
coming!
******Question of the month******
Question from Andrew White: Now that my website is “live” what’s the most cost effective
thing I can do to market it?
Answer: Great question! There are a lot of things you can do to market your web site. First thing I would
suggest is decide on how much you want to spend marketing your site. After you
arrive at a budget, you would need to determine what you can do with the money
you have. If you want to buy ad space to promote your site, look into where
your target audience would most likely see your ad. For example, I just
completed SEO work for ebooks targeted to college students and their parents.
The site owner is looking into purchasing ad space in college newspapers.
Now there are a lot of things that you can do yourself and for free – like search engine
optimization (SEO), linking with other sites (and this one really works!), and
promoting your site in newsgroups. See my article called
“Marketing your Web site” for more information. For SEO information, see my
articles: "The Scoop on Search Engines",
"Search Engine Optimization: Keywords that
Work", and "Benefits of search engine
placement". Also don’t forget about
using newsletters (like this one) to promote your services and your web site.
******Wrap up******
I am busy writing a book on SEO – accomplishing one of my life’s passions while I am
looking for a full-time job, studying for PMI certification, and feng shuing my
house. Boy, am I busy at the moment! Until next month!
Please send all questions to theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be interested
in it.
Technical stuff:
Post message: abcsofwebdesign@yahoogroups.com
Subscribe: abcsofwebdesign-subscribe@yahoogroups.com
Unsubscribe: abcsofwebdesign-unsubscribe@yahoogroups.com
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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