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newsletter
September 07 ABCs of Web Design Newsletter
If you would like to opt-out of this newsletter, please send an email to
theresaw@columbus.rr.com.
Introductory comments
I took last month off from the newsletter to get my newly redesigned web
site up and running. I added a lot more information about my
process and how
I do web site conversion. And it has already paid off on more contract work
so I am very happy! On to the question:
Comments about W-edge design web site:
"Looking for information and found it at this great site."
"Interesting information... Keep it up. Excellent site."
"Wonderful and informative web site. I used information from this site -- it's
great."
"I have been looking for sites like this for a long time. Thank you!"
Question of the month
Question: I had a phone interview with a well-known automotive
e-commerce site that is head-quartered here in central Ohio. Before the
interview, I went through the site looking at the product categories and the
shopping cart. I had a lot of problems using the shopping cart, much more than I
had anticipated. During the interview, I told the gentleman I interviewed with
about the problems I had using the shopping cart. He immediately cut me off and
said that I was using the shopping cart wrong. So I wondered: Can the user be wrong?
Answer: I was rather taken aback by his response because on the Internet,
the user is NEVER wrong. If the user cannot find the product they are
looking for on your site, they will just go somewhere else. If the user has trouble using the
shopping cart on your site, they may call you for help if they can find the contact
information, but most likely they will just leave and go to your competition's web
site. Because your competition's shopping cart probably works.
This web site had a conversion rate of 1.6 meaning that for every 60,000 unique
users, they only had 1000 orders -- that is a lot of money being wasted because
the shopping cart is hard to use! Instead of fixing his web site, the guy told
me that he wanted to put $1 million into SEO and sell his products on e-bay.
Wow, what a waste of money. Some people just don't get it.
Recent Clients of W-edge design:
Cabella Creations
Columbus Polarity
Compton Creative
Damesbond
DigitalEve Columbus
Healing
Environments with Feng Shui
Moonhorse Art Studio
Wrap up
After that disappointing interview, I decided that I only want to work for companies who understand and value web
site conversion. Thanks for reading my newsletter.
Please send all questions to
theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be
interested in it.
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
more testimonials... |
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