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newsletter
June 07 ABCs of Web Design Newsletter
If you would like to opt-out of this newsletter, please send an email to
theresaw@columbus.rr.com.
Introductory comments
I take my last two classes for my Usability Analyst certification (Human
Factors International) this week. Then I will take my test on June 13. I am
so excited! I have been wanting to get this certification for so long! On to
the question:
Comments about W-edge design web site:
"Wonderful and informative web site. I used information from this site -- it's
great."
"I have been looking for sites like this for a long time. Thank you!"
Question of the month
Question: I am redesigning my web site (so look for the new look soon)
and I was talking with a friend/potential client about web site conversion. And
as we talked about her site and what keywords she should target, she asked me
how do I know what keywords people use when they are ready to buy? So I
thought this would be a good question for my newsletter.
Answer: "But the true brilliance of the Web lies in being there when the
information is required. In the early stages of the buying decision process,
many customers turn to Web search as a way to initiate solving their problems."
(page 80, Eisenberg, Bryan and Jeffrey, Waiting for Your Cat to Bark?
Thomas Nelson, Inc., 2006).
Several years ago, I wrote "The Right
Keywords". In it, I mentioned that the more specific the keyword that the
user is searching for, the more likely that user is to buy if he finds a match
to his search query. This idea still holds true today. However, one thing that
has changed, is that the keywords that users will use do change over time. So
you need to stay on top of keywords people are using to search.
From the Ultimate Keyword Primer: "So, while all three instances involve
keywords, only one type (statistically speaking) consistently leads to making
sales. That's why today's professional SEM's (search engine marketers) stress
and strain to identify the keywords customers are using when they are ready
to BUY their product or service.
Sure, their secondary focus is to work keywords into their
information pages that funnel (re)searchers to sales pages as they're
preparing themselves to buy. But the professionals know the difference. They
know to focus their efforts on determining exactly which keywords people use to
buy and which ones they use to research. Then they reverse-engineer the process
by building their buy keyword-pages first before broadening their focus toward
crafting their information-pages that'll capture the (re)searchers as well."
Here is a list of keyword research tools that I use regularly:
Also, see this site:
“Impatient Web Searchers Measure Web Sites' Appeal In Seconds” Penn State
Study on how people use search. www.psu.edu
Recent Clients of W-edge design:
Cabella Creations
Compton Creative
Damesbond
DigitalEve Columbus
Healing
Environments with Feng Shui
Moonhorse Art Studio
Wrap up
Well, I am off to my training class! I am pretty excited about this
certification. Thanks for reading my newsletter.
Please send all questions to
theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be
interested in it.
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or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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