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newsletter
July 07 ABCs of Web Design Newsletter
If you would like to opt-out of this newsletter, please send an email to
theresaw@columbus.rr.com.
Introductory comments
I am a Certified Usability Analyst 2007-1318! Wow was that one of the
hardest things I have ever done. But that just makes it sweeter that I did
it! On to the question:
Comments about W-edge design web site:
"Looking for information and found it at this great site."
"Interesting information... Keep it up. Excellent site."
"Wonderful and informative web site. I used information from this site -- it's
great."
"I have been looking for sites like this for a long time. Thank you!"
Question of the month
Question: I was asked to review a site for adding SEO keywords and
product text for an e-commerce web site. Though the site would have benefited
from search engine rankings and more product information, the shopping card was
horrible. I think that alone was the reason the client was not getting any
sales. This made me think: What are the components needed for a persuasive
shopping cart? So I thought this would be a good question for my newsletter.
Answer: The first thing a shopping cart should do is instill trust. It
should contain Third party seals for encryption, SSL, etc. These will help build
trust in the mind of the user. Digital Security companies allow users to verify
the validity of the various certificates they provide, thereby establishing
authenticity.
The shopping card should also contain links to customer service policies, return
information, Terms & Conditions, and Privacy Statements. Customer service and
return policies should clearly state how the user can submit a comment or
complaint. Explain the details of your return policy, mention any return fees,
clearly state who will pay for return shipping and handling.
Use credit card icons. Clearly state all of your payment methods. The more
payment methods you offer, the more likely the customer will be persuaded to
buy.
Put ALL important information above the fold. In the shopping cart that I
reviewed, the important information was below the fold where people could not
see it.
Last but not least, try to cut down the steps in your checkout process to as few
as you can. That will make a very happy customer.
Recent Clients of W-edge design:
Cabella Creations
Compton Creative
Damesbond
DigitalEve Columbus
Healing
Environments with Feng Shui
Moonhorse Art Studio
SMK Advertising
Wrap up
I recommend that everyone invest in themselves! My certification has already
paid for itself. I start a new UI job on 7/23 and I am getting a very sizable
raise! Thanks for reading my newsletter.
Please send all questions to
theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be
interested in it.
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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