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newsletter
February 07 ABCs of Web Design Newsletter
If you would like to opt-out of this newsletter, please send an email to
theresaw@columbus.rr.com.
Introductory comments
I am just working a lot. Fun, fun... Onto the question...
Comments about W-edge design web site:
"Wonderful and informative web site. I used information from this site -- it's
great."
"I have been looking for sites like this for a long time. Thank you!"
Question of the month
Question: For my full-time job, I was recently on a team tasked with
building an e-learning DVD. I had never worked with Flash before so it was a lot
of fun to learn it. I am not a Flash master by any means, but I can do things
pretty well.
I also had the opportunity to perform usability testing on several chapters of
the DVD. The target audience for the DVD is primarily women over age 40. I
tested both men and women.
In the usability testing and some follow-up questions, I found that men seem to
prefer darker-colored backgrounds. They did not seem to mind moving in closer to
the screen and reading lighter text. And some of them even said they liked the
darker backgrounds more than the lighter ones. The women in my test preferred
the lighter-colored backgrounds. Some women complained that the darker
backgrounds hurt their eyes.
Since the target audience for the performance driving web site is men, it will
definitely get a dark background color.
Recent Clients of W-edge design:
Cabella Creations
Chicago Performance Driving
Academy
Compton Creative
Damesbond
DigitalEve Columbus
Healing
Environments with Feng Shui
Moonhorse Art Studio
The Speed Factory
Wrap up
With DigitalEve Columbus, I
am getting the mentoring program off the ground, so that is very exciting.
Thanks for reading my newsletter.
Please send all questions to
theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be
interested in it. |
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
more testimonials... |
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