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newsletter
August 06 ABCs of Web Design Newsletter
If you would like to opt-out of this newsletter, please send an
email to theresaw@columbus.rr.com.
In this month’s newsletter –
*Introductory comments
*Question of the month
*Wrap up
New job is going great. I am very excited. Onto the question...
Question: I had worked very closely with a potential client when he was looking for someone to build his e-commerce web site. He eventually went with another company but we had become friends so I email him every once in a while inquiring on the site’s progress. He recently called me and asked me if I would look over the site and tell him why his site is not getting any traffic or sales.
Answer: When he told me he was going with another company, I specifically asked him if they knew SEO and web site conversion techniques and he said he thought they did. Well, as I looked over the site, I could tell they knew nothing. As I looked at the HTML, I could tell that whoever built the site had no idea how to generate targeted keywords nor how to put those targeted keywords into the site text. The site is not ranking in any search engine for any of its keywords, which are entirely too general. And it had very little site text for the search engine spiders to work with.
Also, it had no web site conversion information what so ever. If you want traffic:
- Research targeted keywords (phrases) for your site
- Add web site conversion information as well as keywords to ALL site text
- Add content and keyword-rich pages to your site -- that is what search engines love
If you do this, you will see traffic AND sales.
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Recent Clients of W-edge design:
Moonhorse Art Studio
Nancy Paul and Associates
Cabella Creations
Compton Creative
Healing Environments with Feng Shui
I am getting listings on the DigitalEve Columbus web site -- even though it
is in ASP. I was pretty excited to see that. Now I am wondering what more I can
do for that site....
Please send all questions to theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be interested in it.
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
more testimonials... |
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