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newsletter
May ABCs of Web Design Newsletter
If you would like to opt-out of this newsletter, please send an
email to theresaw@columbus.rr.com.
In this month’s newsletter –
*Introductory comments
*Question of the month
*Wrap up
Well I launched my first web site using all the knowledge from the Wizards
of Web training. The new site is PDT Communications. Now I am still
working on getting the site into CSS, which I hope will be done very soon. I
am very excited about this site – I think it is going to do very well.
Question: This month, I wanted to talk about why web sites fail to get users to buy from them or contact them
for business leads.
Answer: Why web sites fail:
- They do not understand their visitor’s needs or why they are coming to their web site.
- They don’t help the visitor find their objective.
- They have had a negative experience with the brand or web site.
- The site does not understand the buying process.
Your site visitors all come with different objectives. You need to determine those objectives and/or questions they have and plan a site that will meet their expectations. Your visitors are also goal oriented. Plan a site that will help them accomplish their goals.
Your site visitors have the following questions about you:
- Why should I trust you?
- Why should I buy from you or contact you for your services?
- What is so special about your company?
- What is in it for me?
- How will I feel when I do business with you?
- How will I feel after I do business with you?
Answer these questions and you will have all the business you could ever want!
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Recent Clients of W-edge design:
Moonhorse Art Studio
PC Flyer
Lash Publications
Old World Kennel
Photo Alchemy
Medifocus
PDT Communications
While at the Wizards of Web class, I heard of a theory that sites done all in CSS (not using any tables whatsoever) actually do better in the search engines than those done in tables. So I am going to test this with the PDT web site. Wow is doing a site all in CSS hard, but I think I have figured it out and should have the site complete within a few days. I will be happy to report my findings in an upcoming newsletter! Feel
free to email me any questions! Thanks for reading my newsletter.
Please send all questions to theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be interested
in it.
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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