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August ABCs of Web Design Newsletter

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Introductory comments

I am very excited that I have been asked to speak at a Central Ohio STC meeting in January. I will probably be speaking on web site conversion and SEO. On to the question:

New Testimonial

Hi Theresa, I've added some new web pages, based on your style of web design optimization, since you optimized our web site a few years ago. I wanted to let you know that our rankings in Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases. This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style.

Question of the month

Question: What can you do if another site is using your exact keywords and site text?

Answer: They say that someone copying your work is the sincerest form of flattery but I don’t they meant copying all of your keywords and keywords phrases on your web site. For some reason, one of my web sites cannot seem to get any rankings on Google, which is strange. When I went in this morning to Google to check on the keywords, yet again, I found a lot of other sites using my exact keywords and text and they are ranking, whereas my site is not in the top 50.

I actually have this happen to a lot of my web sites. My site sits at alone at the top of the rankings then slowly other sites start appearing. When I go in and check their keywords and text – they are exact duplicates of mine. There is really nothing you can do about this. I am sure you could contact the search engine but then it would probably be a he said/she said kind of thing. And I am not sure there is anything the search engine could do either. Though it is not ethical, people steal keywords and text all the time. The only way around this is to go through the process of updating all your keywords and site text, which can be a lengthy process.

I still have one site that sits alone at the top of the rankings for over three years now and I have not had to do any updating. I hope I can get that lucky on my other sites.

Recent Clients of W-edge design:

Moonhorse Art Studio
Lash Publications
Old World Kennel
Medifocus
PDT Communications

Wrap up

I don't think I am ready for fall -- I would still like a couple more months of summer. Feel free to email me any questions! Thanks for reading my newsletter.

Please send all questions to theresaw@columbus.rr.com.

To see the articles from my print web column, go to http://www.w-edge.com/articles.htm

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