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newsletter
April ABCs of Web Design Newsletter
If you would like to opt-out of this newsletter, please send an
email to theresaw@columbus.rr.com.
In this month’s newsletter –
*Introductory comments
*Question of the month
*Wrap up
I attended the Wizard of Web training in Austin, TX a couple weeks ago and it was awesome! I learned
so much about web site conversion and I have already started to put it to good use with some clients I
just started working with. This month, I thought I would share some info I learned on web site analytics.
Also, if you have signed up for this newsletter since 9/04, please send me your
email address again!
Question: What web site pages should you track for web site
conversion?
Answer: I am going to combine some of the items I think are important and
some of the information important to web site conversion. So here is a list of
the things on your analytic program that you should track for your site:
- Search engines
- Search engine phrases
- Top search engine phrases by search engine
- Spider reports (when they are coming)
- Top entry pages
- Single access pages
- Top exit pages
- Paths through site
In going through your web site analytics for search engines, you want to see if
the phrases that you think people are searching for are actually producing traffic and which
engines are sending the most traffic. For the top exit pages, these are the pages that you want
to target to tweak for a better conversion rate. With the paths through your site, you want to see
if these are the paths that you anticipated your users to take or do you see new ones and where are
the exiting your site on that path. That exit page is a good one to tweak for better conversion rates.
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Recent Clients of W-edge design:
Abercrombie.com
Moonhorse Art Studio
PC Flyer
Lash Publications
Old World Kennel
Photo Alchemy
Medifocus
PDT Communications
I am hoping to take another web site conversion class in the fall since the
one I just attended was so fantastic. It was great to finally meet Brian and
Jeff Eisenberg since I have such a big fan of theirs for several years. Feel
free to email me any questions! Thanks for reading my newsletter.
Please send all questions to theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be interested
in it.
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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