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newsletter
November ABCs of Web Design Newsletter
If you would like to opt-out of this newsletter, please send an email to
theresaw@columbus.rr.com.
Introductory comments
I am sorry I missed the newsletter last month – I switched jobs again. My
contract at Abercrombie ended but not before I was asked to do a web site
conversion assessment of both Abercrombie.com and Hollister.com retail
sites, which was a lot of fun to do. I am not sure if they will take my
advice but I really was happy they asked for my opinion. In the job switch,
I lost the September newsletter, so I had to rewrite it.
I did another presentation for NEO STC. I really like that group – they are
really professional and everyone is always so nice. Before my 9/9
presentation, which was on retail web site conversion (Abercrombie.com as
well as some other web sites), I spoke with Mario Morelos who asked this
month’s question.
Question of the month
Question: "What do you think of adding clients’ logos and names to
your web site?"
Answer: Great question – This is pretty much web site conversion 101 –
the clients you have done business can add a lot of credibility to your site and
your business. Adding their names and logos to your site, say on a Testimonials
page, can help convince those skeptical would-be customers that they can trust
you. So by all means, add them to your site!
Recent Clients of W-edge design:
Abercrombie.com
Moonhorse Art Studio
PC Flyer
Wrap up
I just turned in my article for my next column – I am talking about web site
conversion but how it can be applied to many things like usability studies, job
interviews and manuals.
Feel free to email me any questions! Thanks for reading my newsletter.
Please send all questions to
theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be
interested in it.
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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