|
|
newsletter
March ABCs of Web Design Newsletter
Introductory comments
I just completed my latest web article called “Just
Say No to SEO Spam” –it will be published in June. It was a lot of fun
researching an article on all the questionable things some SEO specialists
do to attain high rankings. I recently attended an AMA seminar "7 Secrets to
High Google Rankings - for Marketers -- Getting Google to Love Your
Website." They too talked about being leery of any company guaranteeing
rankings within a certain time period. So be careful! On to the question…
Question of the month
Question: Luci emailed and asked: “Why is link popularity so
important? Does it really affect your site rankings in search engines?”
Answer: Great Question! Link pages are always a great way to gain site
traffic. When I was the webmaster for the OKIT site, I began the links page with
only one link. When I turned the site maintenance over to Liz and Jim at OKIT,
the links page contained over 500 links. The site was generating more traffic
from the linked sites than all the search engines combined – and that was a lot
of traffic. At first I had to scour the internet looking for Native American
sites to link to but as OKIT site’s popularity grew, I had sites emailing me
asking to be on the links page. It was also the most viewed page on the entire
site. So building your links page with relevant links is a very good idea!
Now Google and most major search engines use link popularity as an important
ranking criterion. At Google, they call it PageRank (PR), which has been its
hallmark since 1998. PR evaluates Web structure through link analysis to
determine relevancy. It's an algorithm factor that gives higher rankings to
sites with many strong, quality links leading to their pages. Such sites are
deemed to be highly relevant because of all the incoming links.
If you are interested in finding out how many sites link to your site, go to
Google and type in “+site.com” replacing site.com with your URL minus the
http:// and the www. For example, for my site: +w-edge.com. This gives me 134
listings of sites linking to my site. I was very excited to see that two web
design classes at the University of Colorado link to my articles page for web
design information. For my next article, I am planning to discuss link
popularity and the spamming that goes along with it.
Wrap up
I hope everyone has a safe and wonderful March – I cannot wait for spring to
get here! Feel free to email me any questions! Thanks for reading my
newsletter!
Please send all questions to
theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be
interested in it.
|
|
|
|
Email us
or call us at 614.850.9368 |
|
|
|
|
"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
more testimonials... |
|
