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newsletter
June ABCs of Web Design Newsletter
If you would like to opt-out of this newsletter, please send an
email to theresaw@columbus.rr.com.
In this month’s newsletter –
*Introductory comments
*Question of the month
*Wrap up
I thought I would mention my own web conversion success – my sales
and newsletter leads are up 2600% in just one month! I now have
more work than I can do and I am pretty happy about it!
For my next web column, I some research on the effectiveness of a
link exchange campaign to get my site’s page rank increased. By adding
links, I went from a PR3 to a PR5 then back to a PR3. Very strange.
When I checked in Google, it is not reading all of my links that other
sites have and that I know are linking to my site (I have checked)! I
have since gone up to a PR4 though I am trying to get higher. But I
cannot really see much effect in my site rankings on Google though I
have read everywhere that this does help. I think I need to do more
research and going to keep adding more links. On to the question….
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Most popular pages:
Dealing with Job Loss
SEO article series
May newsletter
Question: This question comes from a repeat client: I had previously performed some SEO work for Laurel and did make some site suggestions for ease of use. She has since asked me to
work on her web site and take over site maintenance. I am following her instructions but I have found a few spots in her site where I can make changes to help with her conversion rate so I emailed and asked if I could make those changes. She emailed me back asking if that is the work I had previously performed for her. No, it was not. So I take it that she does not really know what web site conversion is.
So what is web site conversion?
Answer: Web site conversion means getting your web site visitors to do what you want them to do – buy your product, sign up for your newsletter, contact you for your services, etc. In the simplest of terms, it means answering the visitor’s questions or objections as he or she has them. To do this effectively, you really have to get into the head of your site visitor.
“Most failures in getting a customer to convert (to a sale, lead, subscription, registration, etc.) stem from a perception of a lack of value, trust, confidence, security, or relevance.”*
So think about ways you can show a site visitor that they can trust you and you will start boosting your conversion rates!
*Eisenberg Bryan, Eisenberg Jeffrey, Persuasive Online Copywriting, 2002 Wizard Academy Press, Austin TX.
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Recent Clients of W-edge design:
TechWrite (repeat client)
Lash Publications (repeat client)
Moonhorse Art Studio
TC Advertising LTD
I had a lot of fun speaking down at Franklin University on SEO and
web site conversion. The marketing students asked me a lot of great
questions. I was even asked to stay after my presentation and
contribute to the class! Feel free to email me any questions! Thanks for
reading my newsletter.
Please send all questions to theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be interested
in it.
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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