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newsletter
December ABCs of Web Design Newsletter
If you would like to opt-out of this newsletter, please send an
email to theresaw@columbus.rr.com.
In this month’s newsletter –
*Introductory comments
*Question of the month
*Wrap up
My brother is going in for more cancer surgery, so needless to say, my mood has not been
the greatest lately. This email from Doug just made my day!
Theresa,
I am an STC member from Calgary, Alberta, Canada. I currently work in
software documentation (help authoring, etc.), but am trying to
develop the skills and work up the courage to start up my own Web
design business. I have read several of your articles and have not
only learned from them, but have been inspired by your common sense
and ethical approaches to Web design.
Thank you for your information about SEO Spam. My HTML instructor (at
a local college) endorsed using some of these methods; I now know the
dangers of going down that path. I would like to think that a long-
term, ethical approach would provide the best results.
Cheers,
Doug
I just completed an edit on my first web site conversion article. It is pretty high level – not overly specific but gives some good information on what web site conversion is and some ideas on how to apply it.
Question: “Dear Theresa: Several years ago, I read your "recipe" for search engine optimization, which was published in the STC Intercom. Since then, I've been successfully using it to achieve excellent keyword rankings for several websites that I'm working on.
However, one of my websites, www.solutiondispersions.com, has recently (over the past few months) fallen out of the first-page listing on Google. Before that, it was running in the top 5 listings. (Now it has dropped so low that I can't even locate it!) In addition, the site is still ranking in the top 5 on other major search engines (Yahoo, MSN, etc.). Therefore, I'm stuck on why it has suddenly dropped out of Google. I have not made any changes to keywords, homepage content, etc.
I was hoping that you might be able to shed some light on what could have happened and how to correct it. Thanks for any help that you can provide. Regards, Larry Cartolano.”
Answer: Great question – Hi Larry - Thanks for your email. Well, with
just looking at your site quickly, the only thing I can think of is that Google
does change their algorithms every so often and a lot of sites sink in the
rankings -- mine included. In the industry, they call it the Google Dance. I
would recommend that you monitor your site and perhaps tweak it for keywords to
try to get it back up in the rankings. I noticed that you have a lot of keywords
listed in your META tag -- you may trim that down a bit to focus on just a few
and build more pages to focus on the other ones. I also did a little research on
this topic – try to tighten up your TITLE tags on your pages and ensure that
your TITLE text also repeats on your page exactly. Hope this helps! Thanks for
your question.
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Recent Clients of W-edge design:
Abercrombie.com
Moonhorse Art Studio
PC Flyer
Lash Publications
I hope everyone has a wonderful holiday season and a happy and prosperous New Year.
Feel free to email me any questions! Thanks for
reading my newsletter.
Please send all questions to theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be interested
in it.
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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