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newsletter
August ABCs of Web Design Newsletter
If you would like to opt-out of this newsletter, please send an
email to theresaw@columbus.rr.com.
In this month’s newsletter –
*Introductory comments
*Question of the month
*Wrap up
I am very excited to be asked to speak again for Northeast Ohio STC
chapter in September. I will be the only speaker this time and my topic
will be web site conversion and SEO.
Because of the SEO optimization I have done to all my article pages,
they continue to pull in more search engine traffic than any other page
on my site. It surprises me that the two top articles people click on
are “Dealing with Job Loss” and “What is a Web Designer?” And these two
are top across all search engines with Google bringing in the most
traffic to my site. Both articles are several years old. And they still
bring me questions like the one I received last week:
*********
Most popular pages:
Dealing with Job Loss
SEO article series
June newsletter
Question: “Hello there Theresa I was on the web today and ran
across an article you wrote way back in December of 2000 in intercom.
My question for you is how did you go about setting up you web team? The
reason why I ask is because we are now in the process of doing this and
IT people want to be designers and designers want to program. I want
to separate this by setting up procedures so they do what they are
good at and not straying into design or programming. I was wondering
if you had some ideas form your own experience. Thanks,” Christopher Faust
Answer: Hi Chris. Thanks for reading my article. I would set up
clear cut job duties and procedures for both the designers and
programmers. A lot of people want to play with other technology just so
they can add it to their resume. I would also mention the job duties when
you interview candidates. If your people want to do any design or
programming, then tell then it must be done on their own time. You may
have to police some of procedures for a while. Unfortunately, in this
day and age, we all have had to learn to multi-task and you are seeing
the results of that. You may also pose your question to any local
professional groups like COMMUG for more opinions. Good Luck!
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Recent Clients of W-edge design:
TechWrite (repeat client)
Lash Publications (repeat client)
Moonhorse Art Studio
TC Advertising LTD
My apologies for taking a month off from my newsletter – my brother’s
cancer is back and it is terminal. The doctors are giving him between
6 months and 1 year to live so I have been trying to spend a lot of
time with him. I have also been doing a lot of rewriting to my recent
Intercom articles due to my editor. One more article to edit and then
I can concentrate on writing my presentation for the September STC
meeting! Feel free to email me any questions! Thanks for
reading my newsletter.
Please send all questions to theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be interested
in it.
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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