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newsletter
October ABCs of Web Design Newsletter
In this month’s newsletter –
*Introductory comments
*Question of the month
*Wrap up
******Introductory comments******
In my full-time contract gig, I redesigning a lead-generation site
(did you know there are four types of web sites?). I know that I can
drive traffic to the new site until the cows come home -- I am
estimating increasing site traffic by 500%. However, getting them to
do what I want them to do is another story. It makes no sense to
drive lots of traffic to a site and have them leave without doing
anything. So I am doing a lot of research on how to convert general
site traffic into prospects – meaning paying customers. It is really
fascinating stuff too. Did you know that where you put something on a
web page helps a user actually “see” the information better? I am
learning a lot and actually starting to apply this to web sites as a
“test” and it is working! Look for an upcoming article this topic in
the coming months.
******Question of the month******
Question This month’s question comes from an SEO class I
recently gave for DigitalEve Columbus, several of the participants
wanted to know how often you can submit to search engines.
Answer: Excellent Question. If you have a brand new site,
start submitting to search engines and directories after the new site
is published to the world. Don’t start submitting before the site
goes live in case a spider comes looking and cannot access your site.
Not good. After your initial submission, it could take up to six
months for your site to be listed, but it usually much faster. Do not
resubmit your site during this time. You could be penalized for
spamming the search engine and you site banned from the listing. If
you are not sure if you site may be listed with a search engine or
directory, check before submitting. Most of them prefer you check
their database before submitting. Once you are listed, I have found
that if you have to reregister again, say after you completely
redesign your site and change most of your content, you are safe to
do so on a yearly basis. I have done this and have not been
penalized in any way. For those who attended my class – thanks and
good luck!
******Wrap up******
I am really excited about all the conversion information I am learning about – I can’t wait to start applying it in earnest. My next
article is due in a few weeks – I am doing an update to my SEO series. Thanks for reading
my newsletter!
Please send all questions to theresaw@columbus.rr.com.
To see the articles from my print web column, go to
http://www.w-edge.com/articles.htm
Feel free to forward this email in its entirety to anyone you feel might be interested
in it.
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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