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solutions
Navigation and site architecture
Primary nouns are the “things” users can take
action on or manipulate. Generally, one – three “things” will be used to
complete a task. If primary nouns are clear, they help the user
to conceptualize the interface or know what they can take action on. They
also connect the tasks with the navigational model used on the web site.
Personas and primary noun architecture are tools
used to determine
the web site architecture and navigation.
Each page on your web site should answer the following
questions:
- Where am I?
- What is this page about?
- What can I do here?
- Where can I go next?
Primary noun example:
Task Flow:
- Search for home locations
- Option view
location information
- Search for home models in locations
- Option view model upgrades
- Option view product specials
- Contact sale office to set up appointment
Alternate paths:
- Use mortgage calculator
- View home building process
- View company information
- View warranty information
Primary Nouns |
Count |
Views |
Actions |
Attributes |
Locations |
Hundreds |
List
Detail |
Search
View |
Name
Area
City
State
Price ranges
Location |
Models |
Hundreds |
List
Detail |
Search
View |
Name
location
Price |
Appointment |
Hundreds |
Detail |
New |
Name
Address
Phone #
Email
Date
Time |
Mortgage Calculator |
One |
Detail |
View |
Application |
Home Building Process |
One |
Detail |
View |
Steps |
Company |
One |
Detail |
View |
Text |
Warranty |
One |
Detail |
View |
Text |
A Visio diagram can also be to illustrate navigation.
Here are some examples of how we have helped other
companies with our
web site conversion services.
W-edge design's process has an organized approach to
deliver web site conversion success. And with
proven results, you can be assured of having the
support of the most qualified and experienced conversion experts.
100% Guarantee – We guarantee our web site
conversion strategies will increase your sales or leads.
Not Sure Which Option is Right for You?
Still not sure which service is the best match?
Contact W-edge design or call us at 614-850-9368. Please be aware that we
do not employ sales people, so there will be no sales pitch of any
kind; simply a frank, friendly conversation about how we can work together.
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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