solutions

Navigation and site architecture

Primary nouns are the “things” users can take action on or manipulate. Generally, one – three “things” will be used to complete a task. If primary nouns are clear, they help the user to conceptualize the interface or know what they can take action on. They also connect the tasks with the navigational model used on the web site.

Personas and primary noun architecture are tools used to determine the web site architecture and navigation.

Each page on your web site should answer the following questions:

1. Where am I?
2. What is this page about?
3. What can I do here?
4. Where can I go next?

Primary noun example:

Task Flow:

1. Search for home locations
• Option view
location information
2. Search for home models in locations
• Option view model upgrades
• Option view product specials
3. Contact sale office to set up appointment

Alternate paths:

• Use mortgage calculator
• View home building process
• View company information
• View warranty information

A Visio diagram can also be used to illustrate navigation.

Here are some examples of how we have helped other companies increase their sales with our web site conversion services.

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