solutions

Interview process

Pre-interview information

Before the interview, we will ask you to give or send us any marketing materials and we will go through your web site at length. We will be trying to learn more about what your company does and what makes your products or services special.

Interview

We want to learn more about what you do. We will ask questions like:

• What do you do better than any other company?
• Why is your product or service special?
• What benefits does your product or service offer?

Here are some examples of how we have helped other companies increase their sales with our web site conversion services.

Customers

We need to know who your customers since they are your target audience for whom we are designing your web site. We will ask questions like:

• Who are your customers? Are they regional? National? International?
• Do you have any demographic information?
• Do you get any feedback from your customers in the form of emails, phone calls, or surveys? What is that information?
• Have you conducted any focus groups?
• Have you conducted any user groups?
• Have you monitored any customer blogs or discussion groups?
• Have you conducted any surveys?

Additional interviews may be required to clarify information and/or speak to other company departments/members like sales or customer service.

Web analytics

If you have any web analytics, we would love to see the reports. If possible, we would like to see the following information:

• What is your current conversion rate?
• What is your average order size?
• How many leads do get from your web site?
• How many pages views?
• What pages show a high drop-off rate?
• What are the user paths (paths user take through the web site)?

The information gathered in this stage of the process provides the basis of the persona and user goal development in the next stage.

100% Guarantee

We guarantee our web site conversion strategies will increase your sales or leads. If you don't see a conversion increase, we will continue to monitor and test your site for as long as it takes to help you improve your conversion rate!

Are You Looking to Improve Your Web Site Conversion Rate?

To learn more about the benefits of focusing on improving your web site conversion rates or to understand our process and services for increasing your results, contact us or learn more from our many conversion rate articles and newsletters.