solutions

Content Development

In persona development, we give each persona a personality type. We also identify what kinds of questions this personality type will have and what answers they will need so that they can be persuaded to take the next course of action. This gives us a clear direction to take when developing content.

The persona's identified goals and questions are used to determine solutions or answers to those questions so the persona will continue down the conversion path.

Persona Goals:

• Buy a home in a community that recycles.
• Be able to sell the house within seven years.
• Buy a home from a reputable company that will take care of her.
• Feel good about the company, process and the home-buying decision.

Persona Questions:

• How will your homes make me feel?
• Who has bought your homes?
• What will it feel like to work with your company?
• Can I trust you?
• What are your values?

Content examples:

• Offer a step-by-step home building process. Text: "We will walk you through every step of the home building process."
• Offer info like members of the home building associations and the BBB. Can we list ratings of service? Text: "We have won the consumers home choice for builders 5 years in a row."
• Offer company information about what you have done for the community. Text: "We donated a home to a 9/11 hero." "We are active in our community by donating $10 million dollars to Jonesville's Public Schools."

We use this information as a "road map" for developing keyword-rich, persuasive, and benefit-rich content using active verbs to compel your customers to take the desired action.

Here are some examples of how we have helped other companies with our web site conversion services.

W-edge design's process has an organized approach to deliver web site conversion success. And with proven results, you can be assured of having the support of the most qualified and experienced conversion experts.

100% Guarantee – We guarantee our web site conversion strategies will increase your sales or leads.

Not Sure Which Option is Right for You?

Still not sure which service is the best match? Contact W-edge design or call us at 614-850-9368. Please be aware that we do not employ sales people, so there will be no sales pitch of any kind; simply a frank, friendly conversation about how we can work together.