solutions

Content Development

In persona development, we give each persona a personality type. We also identify what kinds of questions this personality type will have and what answers they will need so that they can be persuaded to take the next course of action. This gives us a clear direction to take when developing content.

The persona's identified goals and questions are used to determine solutions or answers to those questions so the persona will continue down the conversion path.

Persona Goals:

• Buy a home in a community that recycles.
• Be able to sell the house within seven years.
• Buy a home from a reputable company that will take care of her.
• Feel good about the company, process and the home-buying decision.

Persona Questions:

• How will your homes make me feel?
• Who has bought your homes?
• What will it feel like to work with your company?
• Can I trust you?
• What are your values?

Content examples:

• Offer a step-by-step home building process. Text: "We will walk you through every step of the home building process."
• Offer information to inspire trust, for example members of the home building associations and the BBB. Can we list ratings of service? Text: "We have won the Consumers Home Choice Award for home builders 5 years in a row."
• Offer company information about what you have done for the community. Text: "We donated a home to a 9/11 hero." "We are active in our community by donating $10 million dollars to Jonesville's Public Schools."

We use this information as a "road map" for developing keyword-rich, persuasive, and benefit-rich content using active verbs to compel your customers to take the desired action.

Here are some examples of how we have helped other companies with our web site conversion services.

100% Guarantee

We guarantee our web site conversion strategies will increase your sales or leads. If you don't see a conversion increase, we will continue to monitor and test your site for as long as it takes to help you improve your conversion rate!

Not getting leads or sales on your web site?

If you want to make money with your web site, email or call us at 614.850.9368 today.