case studies

Increasing Tiles Sales Leads by 500% Per Week

Tiles with Style

Company

Diane Holycross, the artist/owner behind Tiles With Style, is known for her catalog of leaf tiles. Diane has had her work featured in numerous magazines across the country and encourages people to bring the outside in with the use of her tile.

She has also found a ready market for her nature-themed custom tiles, especially her realistic leaves. Made with actual leaves whose veins are imprinted on the clay, the custom tiles in breathtaking colors have found a place in numerous kitchen backsplashes in the United States and Canada.

Challenge

The old tile site ranked on page 10 of a Google search. It also had a background image that made reading the site text very difficult.

In 2006, the company decided it needed to redesign its web site. For their web site redesign, they decided to go with W-edge design, a well-established conversion optimization company.

Based on analysis of web traffic and the web site goals, W-edge design determined the critical web pages of the redesign were the Home and Contact pages. In order to consider the web redesign a success, these pages in the new web site would have to perform better than in the current one. Also, each tile style would have its own page to help the site move up in the search engine rankings.

The challenge the company faced was to launch the new web site with a fully tested Home and Contact pages that were certain to deliver higher conversion rates.

Results

Within 2 weeks of the redesign, Tiles with Style had number 1 rankings on Google for its new keywords. Within 6 months of the redesign, the site began enjoying increased web site traffic and a consistent 500% increase in sales leads per week (this site does use any site monitoring or testing). At the time of this writing (January 2010), the site's conversion rate is still consistent with the number of leads it gets per month.

"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)-without using quotes to call out specific phrases. This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!" Diana Holycross, Tiles with Style."

"I just got a huge order for 42 square feet of leaf tiles from Florida. She found me via Google. Thanks!" Diane Holycross, Tiles with Style (decorative ceramic tile).

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