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about
Web site conversion and UI training
Usability Analyst Certification 2007-1318 (Human Factors
International)
Wizards of Web training (March 2005)
- How to create web sites and multi-channel experiences that speak directly to
the individual's motivations.
- Ways to avoid letting your business' metaphors and industry jargon affect
communications with customers and prospects.
- How to build brand affinity and awareness by creating persuasive paths.
- How Persuasion Architecture can help your business plan for success by
matching your key metrics to those of your visitors description.
Books by Bryan and Jeffrey Eisenberg:
- Waiting for Your Cat to Bark: Persuading Customers When They
Ignore Marketing
- Calls to Action: Secret Formulas to Improve Online Results
- Persuasive Online Copywriting: How to Take Your Words to the Bank
- Always Be Testing - The Complete Guide to Google Website
Optimizer
"Theresa Wilkinson has been in contact with us for several years. Sometimes a
student catches your attention because of her curiosity, intelligence or
sincerity. Theresa attracted our attention for all three. Professionally, and
simply as a human being, Theresa would be a great contributor to any Web team."
Jeffrey Eisenberg, Founder & CEO of Future Now, Inc.
web site conversion expert
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I've been working in user interface design for web sites and
web applications since 1995 and search engine optimization since 1997. I have
been
researching,
reading, and attending training on web site conversion since
2001. I have been applying my knowledge and
experience to the web sites I have redesigned with
positive results. |
Some client success stories include:
- Tiles with Style: Prior to redesign, 1 order / week, after redesign a
500% increase in sales.
- Intuitiveconcepts.com: 300% increase in sales leads, in addition to
invitations to speak nationally and international writing opportunities.
- Astute Solutions: 2640% increase in sales leads.
- DigitalEve Columbus – After redesign, 70% increase in memberships
- Healing Environments with Feng Shui - After redesign a 50% increase sales
By boosting your conversion rates, you will get more value
out of the web site traffic you already have without the effort and
expense of driving more traffic to your site. The most cost effective way to
increase sales is to improve your conversion rate first and then add
traffic.
I have given many presentations on SEO and web site conversion topics
for DigitalEve Columbus,
Central Ohio STC,
Cleveland STC, Ohio Web Leaders and the Franklin University. I also had a web
column with the STC Intercom magazine on where I wrote articles on various
topics including
SEO, web site conversion and web design.
Volunteer work
I am active with the following organizations:
- DigitalEve Columbus
- Former Chapter Leader for the non-profit group called DigtalEve Columbus, I
ran the group and still do my best to help unemployed people get jobs.
- Damesbond -
I have donated time to help this organization with their web site.
Are You Looking to Improve Your Web Site Conversion Rate?
To learn more about the benefits of focusing on
improving your web site conversion rates or to understand
our process and services for
increasing your results,
contact us
or learn more from our many conversion rate articles
and
newsletters.
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
more testimonials... |
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