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about
Web site conversion and UI training
Usability Analyst Certification 2007-1318 (Human Factors
International)
Wizards of Web training (March 2005)
- How to create web sites and multi-channel experiences that speak directly to
the individual's motivations.
- Ways to avoid letting your business's metaphors and industry jargon affect
communications with customers and prospects.
- How to build brand affinity and awareness by creating persuasive paths.
- How Persuasion Architecture can help your business plan for success by
matching your key metrics to those of your visitors description.
Books by Bryan and Jeffrey Eisenberg:
- Waiting for Your Cat to Bark: Persuading Customers When They
Ignore Marketing
- Calls to Action: Secret Formulas to Improve Online Results
- Persuasive Online Copywriting: How to Take Your Words to the Bank
"Theresa Wilkinson has been in contact with us for several years. Sometimes a
student catches your attention because of her curiosity, intelligence or
sincerity. Theresa attracted our attention for all three. Professionally, and
simply as a human being, Theresa would be a great contributor to any Web team."
Jeffrey Eisenberg, Founder & CEO of Future Now, Inc.
web site conversion expert
I've been working in user interface design for web sites and web applications
since 1995 and search engine optimization since 1997. I have been researching,
reading, and attending training on web site conversion since
2001. I have been applying my knowledge to the web
sites I have redesigned with positive results. Some
client success stories include:
- Tiles with Style: Prior to redesign, 1 order / week, after redesign a
500% increase in sales.
- Intuitiveconcepts.com: 300% increase in sales leads in addition to
invitations to speak nationally and international writing opportunities.
- Astute Solutions: 2640% increase in sales leads.
By boosting your conversion rates, you will get more value
out of the site traffic you already have without the effort and expense
of trying to drive more traffic to your site. The most cost effective way to
increase sales is to improve your conversion rate first and then add
traffic.
I have given many presentations on SEO and web site conversion topics
for DigitalEve Columbus,
Central Ohio STC,
Cleveland STC, and the Franklin University. I also had a web column with
the STC Intercom magazine on where I wrote articles on various topics including
SEO, web site conversion and web design.
Volunteer work
I am active with the following organizations:
- DigitalEve Columbus
- As Chapter Leader for the non-profit group called DigtalEve Columbus, I run
the group and do my best to help unemployed people get jobs.
- Damesbond -
I have donate time to help this organization with their web site.
Not Sure Which Option is Right for You?
Still not sure which service is the best match?
Contact W-edge design or call us at 614-850-9368. Please be aware that we
do not employ sales people, so there will be no sales pitch of any
kind; simply a frank, friendly conversation about how we can work together.
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Email us
or call us at 614.850.9368 |
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"Theresa - I just wanted to let you know how much my business has increased since you took over my website. What I am delighted about is that I am
receiving good, solid business leads from my target audience. How do you do that?" Sylvia Watson, President, Healing Environments with Feng Shui |
"I wanted to let you know that our rankings on Google are now in the top 3, on almost every search we've conducted (most of them are in 1st place)—without using quotes to call out specific phrases.
This is in searches that result in over 20,000 pages per search. We're backlogged with orders until late June, possibly July. You ROCK!” Diana Holycross, Tiles with Style."
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