about

Web site conversion and UI training

Usability Analyst Certification 2007-1318 (Human Factors International)

Wizards of Web training (March 2005)

• How to create web sites and multi-channel experiences that speak directly to the individual's motivations.
• Ways to avoid letting your business' metaphors and industry jargon affect communications with customers and prospects.
• How to build brand affinity and awareness by creating persuasive paths.
• How Persuasion Architecture can help your business plan for success by matching your key metrics to those of your visitors description.

Books by Bryan and Jeffrey Eisenberg:

• Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing
• Calls to Action: Secret Formulas to Improve Online Results
• Persuasive Online Copywriting: How to Take Your Words to the Bank
• Always Be Testing - The Complete Guide to Google Website Optimizer

"Theresa Wilkinson has been in contact with us for several years. Sometimes a student catches your attention because of her curiosity, intelligence or sincerity. Theresa attracted our attention for all three. Professionally, and simply as a human being, Theresa would be a great contributor to any Web team." Jeffrey Eisenberg, Founder & CEO of Future Now, Inc.

web site conversion expert

I've been working in user interface design for web sites and web applications since 1995 and search engine optimization since 1997. I have been researching, reading, and attending training on web site conversion since 2001. I have been applying my knowledge and experience to the web sites I have redesigned with positive results.

Some client success stories include:

• Tiles with Style: Prior to redesign, 1 order / week, after redesign a 500% increase in sales.
• Intuitiveconcepts.com: 300% increase in sales leads, in addition to invitations to speak nationally and international writing opportunities.
• Astute Solutions: 2640% increase in sales leads.
• DigitalEve Columbus – After redesign, 70% increase in memberships
• Healing Environments with Feng Shui - After redesign a 50% increase sales

By boosting your conversion rates, you will get more value out of the web site traffic you already have without the effort and expense of driving more traffic to your site. The most cost effective way to increase sales is to improve your conversion rate first and then add traffic.

I have given many presentations on SEO and web site conversion topics for DigitalEve Columbus, Central Ohio STC, Cleveland STC, Ohio Web Leaders and the Franklin University. I also had a web column with the STC Intercom magazine on where I wrote articles on various topics including SEO, web site conversion and web design.

Volunteer work

I am active with the following organizations:

• DigitalEve Columbus - Former Chapter Leader for the non-profit group called DigtalEve Columbus, I ran the group and still do my best to help unemployed people get jobs.
• Damesbond - I have donated time to help this organization with their web site.

Are You Looking to Improve Your Web Site Conversion Rate?

To learn more about the benefits of focusing on improving your web site conversion rates or to understand our process and services for increasing your results, contact us or learn more from our many conversion rate articles and newsletters.