about

Web site conversion and UI training

Usability Analyst Certification 2007-1318 (Human Factors International)

Wizards of Web training (March 2005)

• How to create web sites and multi-channel experiences that speak directly to the individual's motivations.
• Ways to avoid letting your business's metaphors and industry jargon affect communications with customers and prospects.
• How to build brand affinity and awareness by creating persuasive paths.
• How Persuasion Architecture can help your business plan for success by matching your key metrics to those of your visitors description.

Books by Bryan and Jeffrey Eisenberg:

• Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing
• Calls to Action: Secret Formulas to Improve Online Results
• Persuasive Online Copywriting: How to Take Your Words to the Bank

"Theresa Wilkinson has been in contact with us for several years. Sometimes a student catches your attention because of her curiosity, intelligence or sincerity. Theresa attracted our attention for all three. Professionally, and simply as a human being, Theresa would be a great contributor to any Web team." Jeffrey Eisenberg, Founder & CEO of Future Now, Inc.

web site conversion expert

I've been working in user interface design for web sites and web applications since 1995 and search engine optimization since 1997. I have been researching, reading, and attending training on web site conversion since 2001. I have been applying my knowledge to the web sites I have redesigned with positive results. Some client success stories include:

• Tiles with Style: Prior to redesign, 1 order / week, after redesign a 500% increase in sales.
• Intuitiveconcepts.com: 300% increase in sales leads in addition to invitations to speak nationally and international writing opportunities.
• Astute Solutions: 2640% increase in sales leads.

By boosting your conversion rates, you will get more value out of the site traffic you already have without the effort and expense of trying to drive more traffic to your site. The most cost effective way to increase sales is to improve your conversion rate first and then add traffic.

I have given many presentations on SEO and web site conversion topics for DigitalEve Columbus, Central Ohio STC, Cleveland STC, and the Franklin University. I also had a web column with the STC Intercom magazine on where I wrote articles on various topics including SEO, web site conversion and web design.

Volunteer work

I am active with the following organizations:

• DigitalEve Columbus - As Chapter Leader for the non-profit group called DigtalEve Columbus, I run the group and do my best to help unemployed people get jobs.
• Damesbond - I have donate time to help this organization with their web site.

Not Sure Which Option is Right for You?

Still not sure which service is the best match? Contact W-edge design or call us at 614-850-9368. Please be aware that we do not employ sales people, so there will be no sales pitch of any kind; simply a frank, friendly conversation about how we can work together.