MightyPlay for Santa.com
Achieving a First-Class Experience
With the Santa Express iPhone app, kids can exchange personalized letters and stay in touch with Santa right from an iPhone, while giving parents ideas for the perfect gifts.
We helped them to deliver an enhanced user experience, vastly improving how users interact with their services.
Santa.com wanted to an Iphone application created to become more competitive in their market. We helped them achieve this by undertaking a user-centred of the application. The main objectives of the project were to:
- Keep ahead of their competition
- Become a market leader in a competitive arena
- Provide an outstanding user interface for their product to best facilitate their customers to carry out tasks quickly and efficiently
- Provide a fun user experience
To deliver increases in usage and efficiency, we fostered a long term relationship and informed by business requirements
gathering undertook research methods, including:
- Target market and competitor analyses - We examine the market place, competitors, potential customers and the external forces changing the environment.
- In-depth user research - Informed by our initial requirements gathering we went on to employ various research techniques (including task analysis and personas) to discover the underlying needs of users (including task analysis and personas) to discover the underlying needs of users.
- Design and structure - Based on our user research, we moved onto producing a series of interactive prototypes.
Learn more about our user experience design process.
Impact & Results
The Santa Express Iphone app saw huge improvements as our design framework was put into place. Customer satisfaction has increased and they are delivering on their business targets.
Overall this is a magical app for the Holidays and we highly recommend it. The App Reviewer.com
If you are considering engaging us, we strongly encourage you to familiarize yourself our user experience design process and blog, familiarize yourself with our user experience services and benefits. The more you know about us, the more you will be able to have confidence in our ability to help you achieve your user experience goals.